We are a group of boys on a mission to change the way athletes eat protein. We believe that what athletes eat matters as much as how they train, recover, and prepare mentally. Protein is not simply a supplement or an isolated macro to be chased in grams; it is a tool for performance, resilience, health, and longevity. Our mission reframes protein from a checkbox into a strategy—one that is evidence-based, practical, inclusive, and sustainable.